Spartan Women Term Paper Example | Topics and Well Written Essays - 2500 words

Spartan Women - Term Paper Example This paper aims to analyze the historical, social and economic perspectives of Spartan rituals, practices and laws to prove that apparently the Spartan woman seems to have achieved a significant level of accomplishment maintaining their status equal if not higher to that of men, but a closer scrutiny of the same laws and other coherent practices imply that a woman`s status in Sparta is not a reflection of modernization but a reflection of the need of that time. Nonetheless some of the practices reveal the iniquitous practices imposed on woman even in the age of Spartan woman enlightenment. The paper will be divided into three sections, the first section will address the prevalent conditions of Sparta in that century and the apparent socio-political system dominating the state`s apparatus during that era, the second section will deal with various laws favoring woman which were enacted at that time along with a critical analysis of all those laws per se, and the third section will aim at analyzing the dire criticism woman enlightenment has to face in the context of downfall of Sparta. Sparta was the Greek city state of Peloponnesus which was created as an attempt to formulate a Hellenic society with a strong virtue. The historic moment that led to a drastic change in the constitution of this state was its victory over a small territory named Messenia. The ulterior motives behind the conquest for this territory are still unknown, as Cartledge (1981) puts it, but the results were definitely very productive. There were two major milestones that were achieved by Spartans at that time; firstly, they acquired a highly fertile piece of land suitable for agricultural practices and, the second achievement was a hold over an incarcerated labor force which was attained as a result of enslavement (Hanssen 2007). Thus, now it becomes crucial to analyze the social and political implications of war and

CR2009 PSYCHOLOGY AND CRIME Essay Example | Topics and Well Written Essays - 4000 words

CR2009 PSYCHOLOGY AND CRIME - Essay Example Criminal profiling is used by law enforcement officials like the police among other investigative agencies around the globe, to predict the nature of the criminals that they are encountering. This process has continued to be used, irrespective of the fact that there is a lack of solid empirical/ scientific evidence which is valid, reliable and useful to show that the method really works and provides factual information (Snook et al., 2007). The information gap between the usage of the process and the lack of supportive evidence leads any sensible person to one main question. This question is: â€Å"why do many people, among them specialists in criminology and law enforcement believes that criminal profiling works, irrespective of the fact that there is a lack of solid evidence to show that the process is productive. Towards addressing this information gap, this report will assess the extent, to which offender profiling informs policing and investigations, through examining the illus ion of offender profiling. The criminal profiling illusion will be explored from the point of view of the nature of the criminal profiling information delivered to people, and the varied ways in which they process the information supplied. The assembly of the profile of an unknown criminal ordinarily, takes place in three phases (Hicks and Sales, 2006). The first phase in the process is the collection of crime scene evidence (data) by police or other law enforcement officials; the information collected can be in different forms, including detective accounts, photographs and autopsy reports. The data collected is then sent to a criminal profiler, who uses it to make predictions about the behavioural, personality and the demographic characteristics of the criminal involved in the given crime. The predictions about the nature of the criminal are then sent back to the officers investigating the crime. Despite the fact

Michel Foucaults Theory of the City

Michel Foucaults Theory of the City In this essay I will discuss and plain how the city is represented as place of power and surveillance, using Michel Foucaults ‘the means of correct training in his discipline and punish (1977) and the film 28 weeks later where I will pick four scenes from the film. I will discuss and explain how the film deals with the notions of institutional and private rights, how visual design might represent notions of surveillance and oppression through (space, colours juxtapositions, and characters); and finally, how the city is represented through various ways of looking/imaging. The shift to consumerist city has marked changes in the surveillance and control of urban space through an innumerable technologies and moral practice. These type of change happed as cities tries to rebrand and remarket themselves within local regions nationally and internationally in order to compete with the current capital investment markets. Visual politics of the street underpins changes in urban and its governance, thereby creating risk- taking business that focuses on creating visually pleasing spaces via architecture to regulate to practices surveillance not only in urban spaces but also in suburbs places. canary wharf can be seen as primary example of this panopticon described in Michel Foucault discipline and punish in the means of correct training. In his book he describe panopticon as all round the clock functioning surveillance machine which is designed to insure that no prisoner could ever see the inspector who conduct the surveillance from his control room to the radial (central location within the radial configuration). Hi goes on saying. The prisoner could never know when he was being surveyed in the instant of the scene in 28 weeks later where the commanding officers ware surveying on the survivors by using machine guns at night time or in the instant the ware the architecture of the building /faà §ade was designed with glass, which in this case the inspector had a full control and awareness of the activities conducted by not only the survivors but also the survivors were aware of the presence of the commanding forces around them. There individual rights at this stage. could be manipulated and cause destruction for the institutional powers. I will feather explore this scenario as I progress feather is this assay. In the same time considering the survivors were aware of been watched at all times, the mental uncertainty and the anxiety of been quoted doing anything against the set up rules in itself enough to discipline them. Due to high effect of ponopticon in the film were the survivors are injected with this state of mind that surveillance is present at all times and that automatic full functioning power is around the clock, and no uncharacterized behaviors will be tolerated. In this instant, the survivors are caught up in a power situation of which they are themselves the bearers. To achieve this, it is at once too much and too little that the survivors are constantly watched by a CCTV cameras and commanding forces, to the extent that the survivor is aware of been watched but in the same time there is no need for him or her to be observed. In such Circumstances Bentham laid down the following principle that â€Å"power should be visible and unverifiable. † he went in saying visible that the inmate /patient will constantly have before them the central tower in front of them/ (control room in the instant of the 28 weeks later film) which there spied upon, and unverifiable that the inmate/patience or the survivors under no Circumstances should he/she know whether is been watched, but he must know he may always be so. But in the 28 weeks later film from the scene nine where the commanding forces from the top unit were surveying on the survivors at nig ht time. In this scene we see how surveillance is conducted without the knowledge of survivors. One sees everything without been seen. In this scenario we see the same principles been mentioned in bentham book in panopticism been repeated in the film Where the commanding forces where using high tech machine guns and CCTV cameras to insure all the people were where they were supposed to be and insuring orders were kept at all times. With the aid mordern of architecture power could be exercised to its fullest effect and individual rights were at no place to question the institutional power. Putting into consideration the main location where the power was enforced and practiced was in canary wharf, one can clearly see how power is immediately portrayed without even questioning the forerunners aim. (Scene seven) Bentham goes on saying â€Å"the Panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever seeing; in the central tower, one sees everything without ever being seen†. He continue saying â€Å"it is an important mechanism for optimizing and disindvidualising power.† Here we see Bentham say panopticon is not a bad thing when is used for the right reasons; he give examples of the usefulness of the panopticonhe says â€Å"it makes it possible to draw up differences among patients and also to observe symptoms of each individual, in education it make it possible to observe performances. And among workers† it makes it possible to note the aptitudes of each worker, compare the time he takes to perform a task. â€Å"But the Panopticon was also a laboratory; it could be used as a machine to carry out experiments, to alter behavior, to train or correct individuals. To experiment with medicines and monitor their effects. To try out different punishments on prisoners, according to their crimes and character, and to seek the most effective ones.† Power is not the activity or the subject of knowledge that creates main parts of knowledge that opposes power, but is the power- knowledge and the struggles of those who goes through it determines the forms and possible domains of knowledge. http://cartome.org/foucault.htm which in the film when Andys mum was found had to be put under strict surveillance to prevent out-break of the virus but then when individual and institutional power are combined as seen in scene fourteen one of the power either for the individual or institution surfers severely or in most cases they both do. Conclusion in the reading of Michel Foucault discipline and punish; and in the film 28 weeks later one can draw many conclusion on how surveillance and institutional powers are conducted and how the city is viewed as a place of power. But in the same time we see when individual power and rights are exercised simultaneously cause severe consequences ; for example in scene 1,. Especially when Tammy and Andy decided to go to their old home to collect some of their possession here we see Tammy and Andy wanted to be free, they wanted to something that would remind them of their mother but under the rules set in the comp they were not permitted to leave the premises. As a result they rebelled and consequently brought back the virus in the camp and the end result most the survivors were exterminated, infected by the virus and the only survivors left in the whole city were them. My point is power should only be exercised when knowledge lead and it should be exercised by one part at a time to avoid coll ision. References Joe Kerr, Andrew Gibson, London from punk to Blair http://books.google.co.uk: city watch, 131-13, M. Foucault, 1977, Discipline and punishment, means of correct training, France: Gallimard Richard J. Williams. (2004). the anxious city. US andCanada, English urbanism in the late twentieth century. the anxious city 1, 10-19 http://cartome.org/foucault.htm

Freud’s Impact on Bronte’s Wuthering Heights and Giorgio de Chirico’s T

Freud’s Impact on Bronte’s Wuthering Heights and Giorgio de Chirico’s The Vexations of the Thinker      Ã‚   The 1920 publication of Beyond the Pleasure Principle formalized a meaningful shift in Sigmund Freud's theory of sexual drive: his original hypothesis distinguished the ego instincts from the sexual instincts.   Subsequent psychoanalytic researches force him to refine this configuration:    . . . psycho-analysis observed the regularity with which libido is withdrawn from the object and directed on the ego   (the process of introversion); and, by studying the libidinal development of children in its earliest phases, came to the conclusion that the ego is the true and original reservoir of libido, and that it is only from that reservoir that libido is extended on to objects. [1]    Freud recognizes the narcissistic nature of sexual instinct yet clings to a dual (read: non-Jungian) model for instinctual drive.   He ". . . describe[s] the opposition as being, not between ego-instincts and sexual instincts but between life instincts and death instincts"   (Freud 64).   Freud sees the natural goal of the sexual drive as reproduction - life - and the natural goal of the ego as death.   This newest polarity leads to Freud's exploration of the so-called "perversions", sadism and masochism, as they characterize the death instinct.      It may seem odd to equate sadism with narcissism considering that a sadist receives pleasure only from another's pain.   "[But] is it not plausible," Freud asks, "to suppose that this sadism is in fact a death instinct which, under the influence of the narcissistic ego, has been forced away from the ego and consequently only emerged in relation to the object?"   He goes on to explain tha... ...irico builds a wall of narcissism to entrap his solitary figure.   This fact leads me to draw a parallel between the figure in de Chirico's painting and Charlotte Brontà «'s Heathcliff.   Both suffer unnecessarily.   Arguably, both would be better off dead.   But their pain keeps them going even as it slowly kills them.   Life serves death serves . . . life.   Yes, we are slowly moving toward death, but each step is a lively one.       Works Cited    [1] Sigmund Freud.   Beyond the Pleasure Principle.   New York: W.W. Norton & Company, 1961 (62).   Hereafter cited parenthetically. [2] During the oral stage of organization of the libido, the act of obtaining erotic mastery over an object coincides with that object's destruction   (Freud 65). [3] Charlotte Brontà «.   Wuthering Heights.   New York: TOR Books, 1989 (177).   Hereafter cited parenthetically.   

Consumer Behaviour Analysis Essay

In this competitive market, high quality of products may not be sufficient for companies to gain competitive edges in market (Palmer, 2004). In addition, according to Moutinho et al (1996), it seems that the nature of marketing is to satisfy the needs and requirements of consumers rather than product oriented. Thus, consumers play a prominent role in market as contemporary marketing is customer-oriented. However, it should be noticed that consumer behaviour is unstable because psychological factors have impacts on consumer behaviour. Moreover, Evans et al (2006) indicate that social factors also affect consumer behaviour. Although many companies have drawn attention to the status of consumers in market, they lack of the knowledge of consumer behaviour and guidelines to analysis their consumers. Therefore, the study of consumer behavior is necessary for helping companies clearly understand consumer behaviour. The purpose of this paper is to observe the effects of consumer behavior on established and new companies. Factors affecting consumer behavior will first be presented. The discussion of consumer behaviour’s effect on two types of companies will then be displayed, with a focus on brand loyalty, dynamic demands, and online shopping channels. Furthermore, for future development, effective approaches will be given to reduce the negative effects of customer behavior. Indeed, this paper briefly discusses some main effects of consumer behaviour on established and new companies, and it aims to help companies clearly understand consumer behaviour and further development. 1. Consumer Behaviour 1.1 Psychological influences A company has spent amounts of time developing a new product; however, after the company launches the product to markets, it could realize its efforts is wasted because customers reject its product in a few minutes. The reason is the company fails or neglects to analyze the psychological factors of consumers. Understanding psychological factors is essential for designing and publicizing a product, as these factors tend to influence consumer behaviour. According to Hollensen (2003:122), psychological factors include: â€Å"needs, perception, memory, and attitude†. With regards to the needs of consumers, marketers often distinguish the needs by using Maslow’s famous classification (1970). The classification divides the needs of people into five grades based on hierarchy. The higher level needs cannot be realized unless lower level needs are satisfied. For example, most African countries suffer from starvation. If a marketer sells luxury goods to African consumers, the marketer tends to fail because the marketer cannot understand what African people urgently need. Baker (2006:204) says â€Å"Sensation occurs when a sense organ receives a stimulus, while perception is the interpretation of that stimulus†. From the marketer’s viewpoint, it is essential to attract attention of consumers, and consumers can respond the way marketers intend to. For example, if a marketer chooses red colour to package products, the consumer likes all commodities with red packaging by chance; then, perception arises as this packaging draws the consumer attention. In terms of memory, when consumers make decision among kinds of brands, they prefer to select the brand that they remember. Hollensen (2003) observes consumers store information that is frequently seen or heard. Therefore, marketers try their best to publicize their brand name as much as possible with a view to making consumers remember their brand name when consumers select a product. Attitude can be described as consumers have positive and negative feelings when they see a object that can be a brand, an action, or a person. For this reason, marketers formulate marketing strategy based on using the knowledge of consume attitude in order to associate with consumer’s tastes and preferences. This subsection focuses on psychological factors that influence consumer behavior. In the latter subsection, it concerns social factors that would influence consumer behaviour. 1.2 Social influences Baker (2006) points out that social influences can be divided into three categories including culture, social class, and life-style. In terms of culture, Bennett and Kassarjian (1972) define culture as a consecutive form that can be passed on from one generation to another mainly including habits, beliefs, values, and attitudes. However, culture tends to be relatively unstable, and it is in the process of changing and inducing new ideas because of environmental change and technological change. In addition, Evans et al (2006) note that marketing is a contributory factor in changing of culture. For example, in China, before fast food restaurants of McDonald opened, Chinese people prefer to eat their own food such as porridge, rice, and noodles; nevertheless, after the US lifestyle has transmitted to China through McDonald, the eating habits of Chinese has changed as most of them, especially the young people, would choose hamburgers or chips instead of rice and noodles. With regard to social classes, this classes are groups who have similar characteristics usually including education, income, occupation, and social status (Baker, 2006). Consumers’ behaviour tends to be influenced by the values of social classes, when consumers are divided into one of social classes (Palmer, 2004). In general, social classes consist of three groups including upper class, middle class, and lower class. For example, if individuals identify with the â€Å"upper class†, they prefer to purchase products that differ from universal goods such as luxury necklaces, and advanced cars. Another aspect of social influences is lifestyle that is a way of living of people or families. For example, how people plan leisure time, which interesting products people prefer to purchase. In consumption activities, through analyzing people’s lifestyles, marketers probably know which groups of people tend to be their targets, hence they can design a suitable marketing mix for their targets. 1.3 The buying decision process The above paragraphs introduce influential factors that affect consumers’ decision making. For better understanding consumer behaviour, the process of buying decision is divided into five steps (Hollensen, 2003). The first step tends to be problem identification. According to Hollensen (2003), the differences between current situation and desired situation motivate consumers to seek and purchase products that probably bring satisfaction in order to balance the current condition with the desire. The second step is information search. Consumers gain information from past experiences and long memories stored in mind. In addition, Hollensen (2003) states that memory seeks information from three sources including personal sources, commercial sources, and public sources. The commercial sources are information disseminated by marketers and dealers. Thus, marketers tend to take use of this source in order to make consumer remember and store their brand name in long memory. The third step is evaluation of alternative. In this step, Hollensen (2003) points out that consumers tend to evaluate products from four attributes including cost attributes, performance attributes, social attributes, and availability attributes. Fourthly, Palmer (2004) points out that the purchase decision is made by DMU (Decision Making Unit). This DMU consists of influencers, gatekeepers, buyers, users, and decision makers. Finally, the post-purchase evaluation stage tends to result in satisfaction and dissatisfaction. Also, in this stage, Palmer (2004) states that consumers tend to develop brand loyalty if they obtain satisfaction about their decision-making. Thus, marketers play an active role in developing customer’s brand loyalty. For example, marketers can provide all-weather after-sales services for customers with a view to assure later usage with satisfaction. 2. The Effects of Three Forms of Consumer Behaviour on Established and New Companies 2.1 Brand loyalty It seems that attitudes of consumers tend to build customer loyalty on the certain brand. Evans et al (2006) seem to support this view and point out that consumers’ attitude of one product is significantly different from their attitude of another product, and this attitude can contribute towards loyalty. Indeed, brand loyalty is a competitive marketing strategy for companies especially for established companies. According to Evans et al (2006), loyalty can result in a great number of advantages such as reduction in marketing budgets, expanding market share, and extension of existing brands. For example, in the UK, Tesco is an outstanding retailer. Relying on the success in the UK, Tesco not only extents its career from the retailer to the food manufacture and the clothing manufacture, but also expands its market to China, Korea, and also Thailand. Reichheld (1996) also reports that the longer time a customer is loyal to a company, the much more benefits the company obtains as consumers tend to purchase more products in that company. Furthermore, customers tend to neglect prices of the product in certain industries, so companies can double their profits. For example, the advent of Apple products has attracted many customers to purchase, and many customers has built their brand loyalty to Apple products no matter how high prices Apple products set. However, the brand loyalty of consumers tends not to be advantageous for new companies. Firstly, the new company should pay a considerable fund of marketing costs to publicize its product and brand name. Secondly, established companies already occupy large amounts of market share. Boush and Jones (2006) note that there are few appropriate positions for later entrants. Thus, it tends to be difficult to attract customers that have brand loyalty to a certain brand from competitors. For example, In spite of the fact that Carrefour is famous for its low price and high quality products, it exited from the South Korea eventually because it is a new company for Korea, failed to seize consumers from competitors. 2.2 Dynamic demands In terms of the dynamic demands of consumers, companies need update their products or services constantly because of the change of consumer demands, although Boush and Jones (2006) indicate that established companies already occupy large amounts of market share. Palmer (2004) proposes that established companies should reposition or extension their brand based on their growing strengths in order to meet the changeable needs of targets. From established companies aspects, Murphy (1998) argues that the extension of brand will has risks on diluting the existing brand. Then, Murphy (1998) provides a related example of Cadbury, a chocolate manufacture in Britain. The managers of Cadbury extended the Cadbury name to embrace non-chocolate products to attract new consumers with a view to reducing investments on developing a new brand such as mashed potatoes, dried milk, and beverages. Over the years, the managers of Cadbury realized this action not only diluted Cadbury’s reputation but also weakened its power in the chocolate area (ibid). Moreover, Andrew (1998) also observes that chances are limited to extent brands if the brand maintains its current product attributes. However, from new companies aspects, dynamic demands of consumers create opportunities for them. Joel and Michael (2010) cite a supporting example that Apple’s success due to the change in the mobile phone industry. Moreover, Hartman and Beck-Dudley (1999) provide empirical evidence to support that dynamic demands create opportunities for new companies. With the improvement of environmental awareness, current customers tend to purchase ecofriendly goods that have no detrimental effects on environment. The CEO of the body shop, Anita Roddick, realized this demand of consumers; therefore, in 1976, the first body shop opened and launched its brand with minimal package, natural products that have not been tested on animals. Based on these initiatives, the body shop became most successful company and remained one of the global brands till today in cosmetic industry (ibid). 2.3 New shopping channel: online With the rise of online shopping, internet has become a popular shopping platform. Today, shopping online tend to be a major shopping channel, compared with traditional shopping channel such as stores or shopping Hall. From established and new companies aspects, this condition has positive effects on them. Palmer (2004) gives supporting ideas that online marketing is not only less expensive to use, but also less time to communicate with consumersï ¼Å'compared with traditional marketing such as face-to-face marketing, and personal selling. The Oxford Associations astutely observes, that most companies receive over 50% reduction in transaction costs through the internet (ibid). Furthermore, internet help marketers improve conservation rate, and update rapidly after reviewing consumers’ feedback such as respond to demand change (ibid). Moreover, Baker (2006) seems to support this view and points out that online marketing can collect different requirements about products, and marketers can use these data to make customization for consumers. However, not only established companies, but also new companies should notice that the internet is not as a perfect platform for marketing. Palmer (2004) argues that challenges for companies are how to attract consumers when they face information overload because Millen (1994:303) reports that â€Å"individuals can process about seven chunks of information† at most. Chang and Wildt (1996) also indicate that price is becoming an important factor to choose products when consumer face large amounts of information. Thus, companies tend to use low-price strategy with a view to attracting consumers’ attention. The results of using this strategy lead to slight profit and enter in a vicious competition. Palmer (2004) also provides a related argument that the security of financial transaction and private information of consumers should be taken into consideration. Many consumers resist shopping online because they tend to have concerns over the safety of their transaction and private information. Thus, companies will probably lose these potential consumers. Additionally, Palmer (2004) also argues that consumers tend to lose confident to shopping online because they are unable to fell goods physically before purchase. For example, when shopping onlineï ¼Å'one consumer is attracted by a product with light red packaging; nevertheless, after receiving the product, the consumer is frustrating about the product because the colour is not same as showing online. After this shopping experience, this consumer tends not to purchase products in that brand. Thus, it seems that the company tend to lose this potential consumer because of the terrible experience by chance. This subsection discusses the effect of three forms of consumer behaviour on established and new companies. In the following subsection, the paper will focus on the future development of both types of companies. 3. Future Development Consumer behavior has become an essential factor to influence marketing strategies. To a certain extent, companies can derive benefits from consumer behaviour; however, it should be noticed that consumer behavior also tend to threaten companies. Thus, companies should adopt effective measures to avoid negative effects of consumer behavior with a view to future development. 3.1 Aspects of brand loyalty In terms of brand loyalty, new companies occupy an inferior position, compared with established companies. However, they can take advantage of marketing strategies to reserve this position. Firstly, they can fluctuate brand loyalty of consumers through changing consumers’ attitude because loyalty builds on the basis of attitudes. Evans, et al (2006:76) state, â€Å"Attitudes are essentially stable structures and are not easily modified†. However, Hovland and Weiss (1951) argue that attitude can be changed if consumers believe what experts say, as expert effects or star effects. For example, if Ming Yao, who is a popular basketball player in the world especially in China, endorse a nutrition brand, his opinion tends to be a strongly persuasive force that can change consumer attitude and make consumers establish a trust relationship with the brand. Moreover, if consumers are loyal to a certain brand, it shows that they are satisfied with it, and this brand loyalty is not easy to change. Thus, Murphy (1998) proposes that brand differentiation strategy is significant for new companies in terms of brand loyalty. Finally, low-price strategy plays a significant role in entering market for new companies, because Chang and Wildt (1996) indicate that price is one of important factors for consumers to choose product. After successfully attract consumers through low-price strategy, new companies can use other marketing mix such as promotion, and packaging to cultivate customer loyalty. However, With regard to price, it should be noticed that there should be a correspondence between the prices of a product and positioning. 3.2 Aspects of dynamic demands With regard to dynamic demands of consumers, established companies face a complex and multifaceted problem of reposition or extension with a view to retaining loyal customers and attracting new customers. Firstly, Andrew (1998) states that the core value of a brand is a significant basis for reposition or extension a brand. It seems that the reposition or extension of a brand tends to pose risks on diluting the existing brand if the company ignore the core value of the brand. The company of Cadbury mentioned in the second section is a good example. Furthermore, â€Å"the message/offering should be perceived and understood in the intended way† (Evans et al, 1996:51) by consumers. Thus, it is essential to communicating with current and potential customers when companies need reposition or extension of their brands. Finally, Gerstman (1998) indicates that packaging is an excellent starting point for established companies wishing to reposition or ext ension of their brands. 3.3 Aspects of online shopping channel With regards to disadvantages of shopping online, firstly, not only established companies, but also new companies should strengthen the security of finance transaction and privacy information and use of third-party platform of payment transaction that can improve the safety of online shopping such as paypal, alertpay in order to make consumers believe that their information is security when they shopping online. Secondly, in terms of information overload, Palmer (2004:513) proposes â€Å"Getting a high ranking in search engines has become a critical skill†. Finally, it seems that no practical approach tend to solve the problem that consumers cannot examine goods physically before purchase. However, the company can take pre-action in order to reduce dissatisfaction. For example, free samples can provide for potential customers to attempt. Conclusion Understanding consumer behavior is not only a necessary in the stage of attracting consumers, but also a process of sustainable development for companies. This paper supports consumer behavior having a significant effect on established and new companies, and this paper has presented three forms of consumer behavior. These included brand loyalty, dynamic demands, and online shopping channel. The discussion of consumer behaviour’ effects on two types companies have been highlighted. Moreover, factors affecting consumer behaviour are mentioned, including psychological factors, social factors, and buying process. Similarly, for future development, effective approaches have also been given in terms of aspects of brand loyalty, aspects of dynamic demands, and aspects of online shopping channel. In discussing effects of consumer behavior on companies, it may be concluded that established companies occupy dominant position in terms of brand loyalty, compared with new companies; from dynamic demands perspective, new companies reverse the inferior position, and get opportunities to develop and attract consumers from competitors; with regard to online shopping channel, established and new companies face same opportunities and threats. The future role of consumer behaviour has also been taken into consideration, based on research by Evans, et al (1996), and this suggests that consumer behaviour has become a basis to analysis market issues or future trend in market. It should be noted that this paper briefly discussed some effects of consumer behavior on companies and other effects is beyond of this paper and further work could be done in this area. This paper would be of particular interest to those companies who face a problem about consumer behavior.

Comparison of Public Health and Community Health

Comparison of Public Health and Community Health The introduction of Public Health agencies and associations facilitated major improvements to the health of the American people through the years. The health care needs of the nation dictated changes to these agencies and associations as the nation grew and new diseases, viruses, and bacteria emerged. Public health professionals focus on national, state, and county level of research, data analysis, and provide recommendations for health promotion. Community health professionals bring the information and recommendations identified by the public health professionals to the communities.This paper will focus on the history and development of Public Health and compare the differences and similarities between public and community health agencies. History and Development of Public Health Before the twentieth century few formal public health officials existed, often a member of the upper class filled the role. The growth of public health organ izations initially started in the quickly growing port cities along the east coast during the late 1800s. People entering from all over the world raised concern for catastrophic diseases entering the country.Louisiana was the first state to initiate a state board of health in 1855 and by the1880s most states in the union had formed their own boards. Ten health reformers met in New York City in 1872 and created of the American Public Health Association (APHA). The main goal of the APHA is â€Å"to protect all Americans, their families, and their communities from preventable, serious health threats and strives to assure community-based health promotion and disease prevention activities and preventative health services are universally accessible in the Unite States† (American Public Health Association, 2011).â€Å"In 1798, the United States Congress had passed the Act for the Relief of Sick and Disabled Seamen to finance the construction and operation of public hospitals in por t cities† (Scutchfield & Keck, 2009, p. 15), and this was the origin of the Marine Hospital Service. In 1871, John Maynard Woodward was appointed the Supervising Surgeon of the Marine Hospital Service. In 1879, yellow fever spread up the Mississippi Valley beginning in New Orleans, the devastation this caused lead to the creation of the National Board of Health.The National Board of Health tried to regulate quarantine laws between the states; this caused discontent with the states, as quarantine laws were valuable financially and politically. In 1883, the National Board of Health was terminated and the board powers went back to the Marine Hospital Service. â€Å"In 1912, the Marine Hospital Service became the United States Public Health Service, specifically authorized to investigate the causes and spread of disease and to provide health information to the public† (Scutchfield & Keck, 2009, p.15).Between the 1930s and 1944 the United States Public Health Services added engineers, dentists, research scientists, nurses, and other health care specialists to their arsenal. The United States Public Health Service continues today as the U. S. Public Health Service Commissioned Corps with the mission of protecting and promoting the public health of the Nation and globally to prevent disease, sickness, and suffering (U. S. Public Health Service Commissioned Corps, 2011).The Center for Disease Control and Prevention (CDC) operates under the Department of Health and Human Services. Beginning July 1, 1946 as the Communicable Disease Center the initial focus was controlling Malaria in war areas. The last six decades have seen the CDC grow and include more responsibility to its program. â€Å"Today, CDC is the nation’s premier health promotion, prevention, and preparedness agency and a global leader in public health† (Center for Disease Control and Prevention, 2010).The CDC’s mission â€Å"is to collaborate to create the expertise, inform ation, and tools that people and communities need to protect their health – through health promotion, prevention of disease, injury and disability, and preparedness for new health threats† (Center for Disease Control and Prevention, 2010). The CDC collaborates with the states and health care administration around the country and abroad to maintain a surveillance system to thwart disease occurrences.County, State, and National Public Health Resources The goal of the U. S. Department of Health and Human Services is to provide protection of citizen’s health, and to provide services to the needy. Separate agencies focus care on individual needs, such as wellness (family planning, child health, newborn services), safety (abuse & neglect, domestic violence, food protection), disease education (asthma, diabetes, HIV, hepatitis), and support services (behavioral health, childcare, child support, Medicaid).â€Å"The New Hampshire Department of Health and Human Services ( NH DHHS) is the largest agency in New Hampshire state government, responsible for the health, safety, and well being of the citizens of New Hampshire† (NH DHHS, 2011). New Hampshire DHHS provides services to individuals, children, families, and seniors with programs and services for residents with mental health, developmental disability, substance abuse, and public health. Each county has one or two offices. The Food Stamp Program helps residents meet nutritional needs by providing benefits to buy food at local grocery stores.Food Stamp benefits cover items like milk, meat, fish, eggs, rice, pasta, and infant formula. The Division of Child Support Services provides support to ensure every child in NH has financial and medical support from both parents. The Governor’s Commission on Disability assists residents who cannot continue working through providing resources from Social Security and Medicare or Medicaid. The Bureau of Behavioral health promotes â€Å"respect, rec overy, and full community inclusion for adults, including older adults, who experience a mental illness and children with an emotional disturbance† (NH DHHS, 2011).Public Health Public health nurses focus care on â€Å"the community or population as a whole; raising questions about its overall health status, and associated factors† (Stanhope & Lancaster, 2008, p. 14). Public health nurses come from a wide variety of specialties or may be credentialed in public health specifically. Some of the programs public health nurses focus on includes obesity, emergency preparedness, and chemical exposure prevention. Public health nurses work in schools, the workplace, and local government. Community HealthCommunity health is â€Å"the synthesis of nursing theory and public health theory applied to promoting, preserving, and maintaining the health of populations through the delivery of personal health care services to individuals and groups† (Stanhope & Lancaster, 2008, p. 1 6). These nurses work in government and private agencies focusing on improving the health of the communities. They provide education about health and disease prevention, nutrition, and childcare. Community health nurses work closely with health care organizations. An example of community health nursing is nurses who work for Community Health Centers or Parish nurses.Conclusion Public and Community Health Associations have improved and extended the quality of life of American citizens since their inception during the 1800s. Many changes occurred through the early years, and changes will likely continue into the future as the needs of the American people change. Public Health and Community Health are similar in that they each focus on the needs of the people; however, Public Health focuses on the larger scale of the needs of the people of the nation, and Community Health uses the information Public Health extrapolates and tailors the information to the needs of their community.